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After a project goes live, most digital products and campaigns require ongoing attention to perform well and evolve with business needs. Hellenic Technologies offers Business As Usual (BAU) retainer engagements that provide clients with a predictable, prioritised support and optimisation resource on a monthly basis. A BAU retainer is structured around a defined monthly hours allocation used across agreed service areas — campaign optimisation, website maintenance, content updates, tracking improvements, creative production, or development work. Retainer clients receive priority scheduling over project work, a dedicated account manager, and a regular reporting cadence that keeps performance transparent. Retainer relationships also enable a more proactive agency posture: rather than responding to client requests, our team can identify and act on optimisation opportunities, emerging platform changes, and strategic recommendations within the agreed scope — functioning as an embedded extension of your marketing team. Our BAU retainer structure includes:
  • Monthly hours allocation — Pre-agreed hours usable across defined service areas
  • Priority scheduling — Retainer work scheduled ahead of project pipeline for rapid turnaround
  • Dedicated account manager — Single point of contact for all day-to-day requests and communication
  • Rolling scope flexibility — Unused hours roll forward (up to agreed limit) and scope can be adjusted at monthly review
  • Proactive optimisation — Regular review and recommendations within retainer scope, not just reactive task execution
  • Monthly reporting — Performance summary and hours utilisation report delivered at end of each month
  • Quarterly strategy review — QBR session reviewing performance trends, budget allocation, and priorities for the next quarter