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A good dashboard answers specific questions for a specific audience. Generic dashboards that show everything to everyone answer nothing well. Every Hellenic Technologies dashboard engagement starts with a requirements conversation: who is reading this dashboard, what decisions does it need to support, and what does success look like? We design and build dashboards in Metabase, connected to your data warehouse, with real-time and historical views depending on your data pipeline architecture. Dashboards are structured around business domains — marketing, revenue, operations — with consistent metric definitions applied across all views. Dashboard types we build:
  • Marketing performance dashboards — Consolidated channel view across Google Ads, Meta, LinkedIn, and organic search. Spend, impressions, clicks, conversions, CPA, ROAS, and blended MER — all from a single screen. Date range filters and channel breakdowns allow drill-down without requiring raw data access.
  • Revenue and e-commerce dashboards — Transaction volume, revenue, average order value, repeat purchase rate, and product performance. Connected to your e-commerce platform and CRM for a unified view that includes post-purchase behaviour.
  • Operations KPI dashboards — SLA adherence, ticket volume, team throughput, fulfilment rates, and operational metrics tailored to your workflows. Real-time where low-latency data pipelines are in place.
  • Audience and cohort dashboards — Customer acquisition cohorts, retention curves, LTV by acquisition channel, and churn risk segments. Designed for growth and retention teams.
Dashboard design principles:
  • One primary question per dashboard view — additional context in drill-down panels
  • Consistent colour coding and metric naming across all dashboards
  • Filters are additive — users narrow data, not navigate to different dashboards
  • Mobile-responsive layouts for executive dashboards viewed on tablets
  • Automated refresh schedules appropriate to data freshness requirements