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Google Display and Video 360 (DV360) is Google’s enterprise demand-side platform for programmatic media buying — the tool that gives large advertisers and sophisticated agencies access to premium inventory, advanced audience targeting, and cross-channel campaign coordination at scale. Hellenic Technologies is a certified DV360 partner with proven programmatic execution capabilities. DV360 provides access to inventory sources that are not available through standard Google Ads campaigns, including private marketplace deals with premium publishers, guaranteed placements, and connected TV inventory. It enables unified frequency management and audience targeting across display, video, audio, and native formats — critical for brand-building campaigns that require consistent reach across multiple channels. For clients running significant brand awareness or upper-funnel investment, DV360 delivers the precision, scale, and brand safety controls that justify programmatic trading over standard managed media. What DV360 access delivers for programmatic campaigns:
  • Premium inventory access — Private marketplace deals, preferred deals, and programmatic guaranteed placements
  • Advanced audience targeting — First-party data activation, Google audience segments, and custom intent audiences
  • Cross-channel management — Unified display, video, audio, and native buying within a single platform
  • Brand safety controls — Publisher whitelist/blacklist management, IAS and DoubleVerify integration
  • Frequency management — Unified frequency caps across display and video to reduce wasted impressions
  • Connected TV — Programmatic access to CTV and streaming inventory
  • Unified reporting — Cross-channel attribution and delivery reporting in one consolidated dashboard