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Transparent, regular reporting is fundamental to any accountable agency relationship. Hellenic Technologies maintains a structured reporting cadence for all retainer clients — providing the performance visibility you need to assess ROI, make informed budget decisions, and hold us accountable to the outcomes we have committed to deliver. Our reporting is built around KPIs agreed at the start of the engagement and updated at quarterly reviews. We avoid vanity metrics: every report focuses on the indicators that connect to your business objectives — revenue, leads, ROAS, CPL, conversion rate, organic visibility, and other outcome metrics relevant to your channel mix. Reporting is delivered through a combination of shared live dashboards (updated continuously), monthly written reports, and structured quarterly business review sessions where we review performance trends, evaluate strategy, and agree priorities for the next period. Our reporting and review cadence:
  • Live KPI dashboards — Real-time performance visibility via shared Looker Studio or equivalent dashboard, updated daily
  • Monthly report — Written performance summary covering all active channels, KPI tracking, key insights, and recommended actions
  • Hours utilisation — For retainer clients: monthly breakdown of hours used by service area vs. allocation
  • Campaign-level reporting — Channel-specific performance data for paid search, paid social, SEO, and email
  • Quarterly Business Review (QBR) — 60-90 minute structured session reviewing quarterly performance, strategy, and next-quarter priorities
  • Custom report builds — Board-level or investor reporting formats available on request
  • Attribution and measurement — Regular audit of tracking infrastructure to maintain data accuracy underpinning all reported metrics