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Your logo is the most immediately recognisable element of your brand. Hellenic Technologies designs custom logos through a rigorous, collaborative process that ensures the final mark is not only visually distinctive but strategically grounded in your brand positioning. We begin every logo project with a structured discovery session covering your business model, target audience, competitive context, and brand personality. This informs an initial concept phase where our designers explore multiple creative directions before presenting a curated shortlist for client review. Through iterative feedback rounds we refine the chosen concept to a finished, production-ready mark. Final delivery includes all source files (AI, EPS, SVG, PDF) plus web-optimised exports (PNG, WebP) in full colour, reversed, and monochrome variants — everything your team needs for consistent application across print and digital. Our logo design process includes:
  • Discovery workshop — Brand positioning, audience profiling, and competitive landscape review
  • Concept exploration — Multiple distinct creative directions explored in black and white first
  • Client presentation — Curated shortlist with rationale and application mockups
  • Iterative refinement — Structured revision rounds based on client feedback
  • Final delivery — Master vector files plus export kit in all required formats and colour variants
  • Basic usage guide — Minimum clear space, minimum sizes, and incorrect usage examples